FILSON 125TH
To commemorate Filson’s 125th anniversary, I developed a commemorative mark system celebrating the brand’s enduring legacy and deep roots in the American outdoors.
The project encompassed extensive lockup and badge exploration, resulting in a flexible identity deployed across retail, packaging, digital, and brand collateral throughout the anniversary year.
Complementing the mark, I created a series of custom illustrations inspired by Filson’s origins—honoring the landscapes, trades, and spirit that have defined the brand since 1897.
