TED SEGERS
Most non-alcoholic beer brands borrow from the language of wellness. Ted Segers takes its cues from somewhere else entirely: friendship, Midwest legends, and the kinds of stories that get better every time they're told.
The brand balances a refined, beer-first aesthetic with a playful sense of humor rooted in its origin story.
I was brought on to create the visual identity from the ground up, building a system around a portrait of co-founder Aaron's late father, a charismatic guy whose legacy became an unlikely mascot for a new kind of NA beer brand.
